All Pet Naturals Blog

The answer my friends is purity! Inside NASAs space shuttle, engineers spend exhaustive hours cleaning equipment and consoles to astonishing, almost unimaginable levels of germ free purity because the consequences of a flight crew or passengers getting sick from contaminants or viruses is so severe and dangerous. Similarly fish oil products used in diet supplementation for dogs or cats must also be pure to be safe and effective.

Bonnie Johnson from Nordic Naturals was telling me yesterday about her Cod Liver Oil product and the extraordinary lengths that company goes to to exceed standards to ensure purity and quality.

Essentially, purity is everything. What your ‘person’ or your ‘pet’ adds to their food should be not 100% percent free of contaminants, but like the space shuttle,  over 300% or more free of imperfections or traces of debris or other things.

This explains why Nordic Naturals (which by the way we carry) is the most EXPENSIVE Omega-3 Cod Liver Fish Oil on the market. Now can that be a good or bad thing. It depends on your pocketbook and your approach I suppose. For me I’ve never compromised on quality across a wide-range of consumables that I have bought, and so paying extra for Nordic Naturals makes sense to me because the product really does go through the ‘hoops’ to emerge at the other end of the manufacturing process as the cleanest, purest, most effective, medicinal dietary supplement for pets.

I will to come back to purity in a moment but another thing is taste. If you’re feeding Cod Liver Oil to your pet as part of its normal diet then it should taste good. I have to admit that I haven’t eaten any recently (I probably should one of these days), but my dog and my sister’s dogs really laps it up. Nordic Naturals Omega-3 for pets simply tastes great.

So back to purity. Here’s the thing. Its gotta be there if a product is to work properly and add value and health to your pets diet. To achieve a pure oil (derived from ocean fish) that is free of microscopic trace elements of heavy metals, dioxins, PCB’s or up to 210 other sinister environmental contaminants you have to have a purification and extraction process that is unbelievable, and Nordic Naturals does. Why? Because the Norwegians invented the product and make it in Norway (and ship to us) and their standards are so technically beyond what we do here in the States that they hit the purity mark and exceed it. I am told for example that Nordic Naturals oils show no detectable PCBs when tested down to to 0.5 ppt and the Norwegian Medicinal Standard limit for PCBs is 3 ppt. So with the extraordinary hyper focus on purity, this explains two things, why the product is so good for your pet,and why its more expensive.

And like the space shuttle and our space program, its a cost that I’m happy to bear so that we can reach beyond what we thought possible and hit new levels of health and vitality. Namaste,

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by Wlliam Greenbaum aka love ya woof!